20 Automation Workflows You Can Copy Today
These are real workflows I have built for clients. Copy the logic to your tools and save hours per week.
E-Commerce & Sales
Workflow 1: Abandoned Cart Recovery
Trigger: Order not completed in 2 hours (Shopify)
Actions:
1. Get customer email and cart items
2. Send email via Mailchimp with cart link + 10% discount code
3. After 24 hours, send SMS reminder via Twilio
4. After 3 days, send final email
ROI: 15-30% cart recovery rate (converts 5% of emails)
Workflow 2: VIP Customer Alerts
Trigger: Customer order > $500 (Stripe)
Actions:
1. Tag as VIP in Salesforce
2. Send Slack alert to sales team
3. Add to VIP email list (Mailchimp)
4. Create task in Monday.com for follow-up
ROI: 10% increase in repeat purchases
Workflow 3: Dynamic Pricing Updates
Trigger: Competitor price drops (Zapier crawler)
Actions:
1. Compare prices in Airtable
2. If our price is higher, create task
3. Notify pricing team on Slack
4. Log to Google Sheets for analysis
ROI: Stay competitive automatically
Workflow 4: Post-Purchase Upsell
Trigger: Order completed (Shopify)
Actions:
1. Check order value
2. If > $100, recommend complementary products
3. Send email with 20% discount code
4. Add to customer segment for retargeting ads
ROI: 8-15% upsell rate
Marketing & Lead Generation
Workflow 5: Lead Scoring Pipeline
Trigger: Form submission (Typeform)
Actions:
1. Check email domain (company or personal)
2. Check company size (LinkedIn API)
3. Assign score based on criteria
4. If score > 50, add to hot leads (Salesforce)
5. Send personalized email sequence
ROI: Focus sales on high-probability leads
Workflow 6: Automatic Meeting Scheduling
Trigger: Click link in email
Actions:
1. Check Calendly availability
2. Create calendar event
3. Send confirmation email
4. Add to CRM
5. Remind via SMS 24 hours before
ROI: Increase meeting booking by 40%
Workflow 7: Content Amplification
Trigger: New blog post published
Actions:
1. Extract title and image
2. Create variants for Twitter, LinkedIn, Facebook
3. Schedule posts via Buffer
4. Create email to newsletter
5. Notify team on Slack
ROI: 10+ hours saved per month
Workflow 8: Webinar Follow-up
Trigger: Attendee registered (GoToWebinar)
Actions:
1. Send welcome email with Zoom link
2. 1 hour before: Send reminder
3. After webinar: Evaluate engagement (watched % from YouTube)
4. High engagement: Move to sales track
5. Low engagement: Move to nurture track
ROI: 30% of attendees become qualified leads
Customer Support
Workflow 9: Smart Ticket Routing
Trigger: Support email received
Actions:
1. Read subject and body
2. Categorize (bug vs feature vs billing)
3. Route to correct Slack channel
4. If urgent (keywords: down, broken, critical), page on-call engineer
5. Log to Zendesk
ROI: Faster resolution, happier customers
Workflow 10: Customer Satisfaction Loop
Trigger: Support ticket closed (Zendesk)
Actions:
1. Wait 2 hours
2. Send NPS survey via email
3. If NPS < 7, create urgent follow-up task
4. If NPS > 8, add to testimonials list
5. Log to Airtable for analysis
ROI: Track and improve satisfaction
Workflow 11: Refund Processing
Trigger: Refund request form
Actions:
1. Create ticket in Stripe
2. Notify accounting in Slack
3. Automatic refund if < $100
4. Manual approval if > $100
5. Send confirmation email
ROI: Consistent, transparent process
Operations & Finance
Workflow 12: Invoice Automation
Trigger: New customer added (Salesforce)
Actions:
1. Create invoice in Wave/Stripe Billing
2. Send via email
3. Set payment due date
4. 3 days before due: Send reminder
5. After due: Send overdue notice
ROI: Get paid 5 days faster
Workflow 13: Expense Tracking
Trigger: Slack message with receipt image
Actions:
1. Extract data via OCR (Zapier)
2. Categorize expense
3. Add to Airtable expense log
4. If > $5k, require manager approval
5. Weekly summary email
ROI: 10 hours saved on manual entry per month
Workflow 14: Payroll Notifications
Trigger: Payroll run date (Gusto)
Actions:
1. Send confirmation email to finance
2. Notify employees in Slack: "Payroll processed"
3. Log hours to accounting system
4. Create backup in Google Drive
5. Notify payroll vendor of completion
ROI: Error-proof payroll process
Human Resources
Workflow 15: Onboarding Automation
Trigger: New hire in ADP
Actions:
1. Create user in Slack
2. Add to email lists
3. Create tasks for IT (laptop, phone, setup)
4. Send welcome email with handbook
5. Schedule training calendar
6. Send to manager: checklist
ROI: 5+ hours saved per hire
Workflow 16: Performance Feedback Loop
Trigger: 360 feedback review completed (Lattice)
Actions:
1. Aggregate anonymous feedback
2. Send to employee with context
3. Schedule 1:1 with manager
4. Log summary in ADP
5. Create development plan task
ROI: Structured feedback process
Analytics & Reporting
Workflow 17: Daily Dashboard Update
Trigger: Time-based (8 AM daily)
Actions:
1. Pull yesterday's metrics (Stripe, Google Analytics)
2. Calculate trends (up/down)
3. Create visual report in Google Sheets
4. Send email summary to leadership
5. Alert if metrics dropped > 10%
ROI: Leadership stays informed
Workflow 18: Weekly Standup Report
Trigger: Every Friday at 5 PM
Actions:
1. Pull completed tasks from Asana
2. Get GitHub commits/PRs
3. Aggregate into email template
4. Send to team
5. Log weekly stats to Airtable
ROI: Async standup (save 5 hours/week)
Data & CRM
Workflow 19: Duplicate Detection
Trigger: New contact added (HubSpot)
Actions:
1. Search for existing contacts with same email/phone
2. If found, flag as potential duplicate
3. Create merge task for data team
4. Log to Airtable
5. Notify data manager
ROI: Clean database, accurate reporting
Workflow 20: Data Backup & Archival
Trigger: Monthly (first of month)
Actions:
1. Export all data from Salesforce
2. Export from HubSpot
3. Export from Stripe
4. Combine in Google Drive
5. Archive older files to cold storage
6. Email confirmation to IT
ROI: Never lose critical data
How to Build These Workflows
Step 1: Identify the Trigger
What event starts the workflow? (Form submitted, email received, time-based, etc.)
Step 2: Map the Actions
What should happen next? (Usually 3-7 actions)
Step 3: Add Logic
Are there conditions? (If/then statements)
Step 4: Error Handling
What if something fails? (Slack alert, retry, etc.)
Step 5: Test
Run through the entire workflow manually first
Time Savings Calculator
Estimate your monthly time savings:
| Workflow | Time Saved/Month |
|----------|------------------|
| Abandoned cart recovery | 5 hours |
|---|---|
| Lead scoring | 8 hours |
| Social media amplification | 10 hours |
| Invoice automation | 6 hours |
| Onboarding | 5 hours/hire |
| Daily reports | 8 hours |
| Support routing | 4 hours |
Average team of 5: 40+ hours/month saved = $3,000+ in labor
Conclusion
These 20 workflows are starting points. Modify them for your business, combine them, create custom versions.
The power of no-code automation is speed. Build in hours instead of weeks.
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